Watching You Whisper

Two months ago, in a post titled “Should Sources Whisper?,” I called into question the ethics of sourcing stories using anonymous leads. I specifically focused on the anonymous app Whisper, which had recently developed partnerships with news outlets (however loose that term has become) including Buzzfeed and The Huffington Post. The Guardian dealt a potentially fatal blow to … [Read more...]

The 51% Rule

Helping others is easy. Connecting with people who reciprocate that good will is not. I’ve come to realize this in the past few years, specifically as it pertains to business. I’ve recently refined my outlook. I still cast a wide net but am happy to cut anyone loose who isn’t going to bring at least 51% to our relationship. New York City is bursting with opportunity, but it … [Read more...]

Content Fever

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Content is the hottest word in marketing right now. Create it, edit it, move up in search rankings, and engage with customers on a personal level. Problem is, many of us don’t know what we should write about. We don’t know what our customers want to hear. Sometimes we don’t even know what they could learn from us. If this sounds like you, then you’re at a fork in the road. The … [Read more...]

Can’t Teach What You Don’t Know

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You can’t teach what you don’t know. If you speak in absolutes on matters of opinion, you’ll be wrong one hundred percent of the time. I’d like to address the first statement without committing the crime mentioned in the second. As public relations and marketing gains prominence and respect as a profession, a new wave of practitioners may justifiably feel robbed down the road. … [Read more...]

4 Lessons Hong Kong Protestors Can Learn From Derek Jeter

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As pro-democracy protests in Hong Kong intensify, and crowds noticeably thin, strong leadership is paramount. Although some credit longtime political agitators Benny Tai Yiu-ting, Chan Kin-man, and Chu Yiu-ming for providing the necessary spark to initiate the protests, their younger tech and social media-savvy counterparts from the Hong Kong Federation of Students, Joshua Wong … [Read more...]