I’ve decided to write a new book detailing and sharing as much as I possibly can about my experiences in public relations. I’ll be putting out a new chapter, usually on a weekly or biweekly basis, in the hopes of finishing and self-publishing the book at the end of the year. I promise to deliver the material in an honest and easy-to-read manner. My goal is to inspire people who are new to the industry to make it better, continue to build my personal brand (which will be covered extensively) and provide early-stage companies with a framework for success in an increasingly challenging but exciting digital world.
Having worked at multiple large agencies in Midtown Manhattan before starting my own, I’ve had the rare opportunity to work with clients ranging from public technology companies to Japanese investment banks to one-person startups. Now I focus almost all of my time on startups, specifically technology startups in the New York City area. This gives me a unique perspective that I don’t often encounter.
When I entered the public relations industry, I entered it with the mind of an aspiring owner. That means instead of just focusing on climbing a corporate ladder, I was asking all types of questions that would go into building my own practice. If I liked the way things were being done, I took note. If I didn’t like how something was done, I took note twice. As Jim Collins discovered in ‘How the Mighty Fall,’ you can learn just as much from studying a company’s hiccups as from its successes, as much from a dying industry as from a thriving one.
The most important thing I want to say before I get started is that what you’ll be reading are my opinions. Opinions are funny things. Everyone is entitled to them, but they’re not all equal. While I’m fully willing to stake my own reputation on what I write, it must be said. It’s not for my own protection, or in my own self-interest. If you disagree with me, it probably won’t affect me much. I’m not telling you that these are my opinions so that when you tell me you disagree, I can tell you that I included a little disclaimer. It’s for you, the reader, that I make this important distinction.
When boldly stated as facts by qualified authors and instructors, opinions can create invisible walls of perceived truth that often stall progression. Growing up, I always wished that my instructors had to say: “In my opinion, the best way to…” See how much different that is than simply “The best way to…”? Not everything that is expressed is an opinion. One molecule of water has two hydrogen atoms covalently bonded to a single oxygen atom. If you say that, you don’t need to qualify it. That’s a universal truth. What I’m going to say, though, and most of what is taught, is opinion, and should be qualified as opinion, in my opinion.
I’d be happy to hear from you, the reader, anytime. If you have questions, comments or topics you’d like to see covered, please feel free to reach me directly at firstname.lastname@example.org.