Should PR consultants select their clients? Can PR counselors, like lawyers, work for individuals or organizations without being morally associated with them?
In a democratic system, every one is entitled to legal representation. But does it follow that every one is entitled to PR counseling and a voice in the public media?
I don’t think so. What lawyers are representing is not an endorsement of their client. Regardless of his crime, the individual deserves legal counsel in the spirit of due process.
There is no such system in public communication. Working for a PR client whose cause you do not believe in is like prostitution. You are selling out your beliefs for money and financial gain. Client selection is one of the ethical issues that PR counselors (with integrity) must always adhere to.
About the Author
Carlos A. Agatep is the Group Chairman & CEO at Havas Worldwide Manila and Havas PR Agatep.